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Reason: Provides lossless compression so your images do not degrade by repeated saving and quality is not lost due to the type of compression. Because it is compressed, you save disk space over saving your proof images as bitmaps.'''Reason''': Provides lossless compression so your images do not degrade by repeated saving and quality is not lost due to the type of compression. Because it is compressed, you save disk space over saving your proof images as bitmaps.Reason: Provides extremely high compression (recommended using a factor of 15% which is standard) with a type of compression that, although lossy, the trade-off is justified to aid in download times. JPEG's are great for sharing photos on the web, or creating truecolor images for your web site. It is also a good format to share images with people via email.'''Reason''': Provides extremely high compression (recommended using a factor of 15% which is standard) with a type of compression that, although lossy, the trade-off is justified to aid in download times. JPEG's are great for sharing photos on the web, or creating truecolor images for your web site. It is also a good format to share images with people via email.