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=== Adware Getting More Aggressive ===Thousands of Android apps now include software that shoves marketing icons onto your phone's start screen or pushes advertising into your notification bar--and many of the apps give you no warning about the ad invasion. Many of these ads come from mobile marketing firms such as AirPush, Appenda, LeadBolt, Moolah Media, and StartApp. The companies work with greedy app developers.Push AdsThe mobile ads are called "push notification ads" and "icon ads." Push notification ads deliver small alerts to an Android phone's notification bar. Icon ads, as the name implies, are icons that are inserted onto an Android phone’s start screen.Push notification and icon ads are more intrusive than in-app ads. In-app ads are only visible whilst you use the app that the advertisement supports development of. Push and icon ads invade areas of your phone outside of the adware program they came with. The main crime is that the app developer is often not disclosing the push ad payload that goes on your android when you install their app. These obnoxious intrusive ads are being installed without the android owner's consent. Both AirPush and Appenda offer clear ways to opt out of receiving ads via their websites. But it isn't obvious that consumers would know they should visit those sites to opt out. On Appenda’s site, you submit your phone number to opt out of receiving push notification ads, which leads to privacy concerns. What will they do with your phone number later on? Do you like telemarketers and text spam?source: PC World [http://www.pcworld.com/article/245305/sneaky_mobile_ads_invade_android_phones.html Sneaky Mobile Ads Invade Android Phones]