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Some free android apps do not have advertisements, while others do. Adware is free software that has advertisements for other products and services traditionally (until recently) displayed within the app that you see while you use the app. They connect to the Internet, using your data, and update the advertisements. The more aggressive ones collect data about you from your device memory and send it back to companies that use that data. Finally, the most aggressive adware actually downloads and installs trial apps onto your device without your permission.Some free android apps do not have advertisements, while others do. Adware is free software that has advertisements for other products and services traditionally displayed within the app that you see while you use the app. Some adware is benign for the most part. Basically, while you have the app open, you will see a banner advertisement somewhere on the interface. Note that recently some of the new adware has been breaking the boundary of showing ads within the app, and invading other areas of the Android device, becoming intrusive. A Major criticism of Google Play is that it is not clear which apps are adware and which are not. In the days of Tucows, Freeware is not the same as adware. What's worse is that passive adware is being replaced by more aggressive push adware, and furthermore by outright spyware that is collecting data about you from your own android device and sending it back to 3rd parties.Often adware will connect to the Internet, using your data plan or wifi connection, and update the advertisements. The more aggressive adware will collect data about you from your device memory and send it back to companies that use that data. Finally, the most aggressive adware actually downloads and installs trial apps onto your device without your permission.Detect addons (push adware and some malware related to advertising): Use https://market.android.com/details?i...addonsdetectorA Major criticism of Google Play is that it is not clear which apps are adware and which are not. In the days of shareware sites like Tucows for the PC, there was a clear distinction between Freeware and Adware. You always knew what you were getting. Google doesn't seem to care if you are aware that a free ap is actually adware. Google clearly lacks the ethics of the PC shareware predecessors. There is also "Lookout Security launched its free Ad Network Detector" but it does not flag apps that exhibit aggressive ad serving. Lookout only protects against malware that threatens your phone as opposed to adware. On Google Play (also known as Android Market) more passive adware is being replaced by new aggressive push adware, and furthermore by outright spyware that is collecting data about you from your own android device and sending it back to 3rd parties. In some cases certain apps that were previously benign have become malware after updates for that app were released by the developer. This is when a good app turns bad."''The intent of this product is to clarify for users the behaviour of applications that display ads," said Derek Halliday, senior product manager for security at San Francisco-based Lookout. "And two, to show users what privacy and information collection apps and their ad networks are doing. We're trying to provide transparency.''"reference: Detect addons (push adware and some malware related to advertising): Use https://market.android.com/details?i...addonsdetector Some companies are looking to address the security risks being introduced by these offending adware / spyware apps. There is one called Lookout Security. Lookout Security launched its free Ad Network Detector in early 2012 but it does not flag apps that exhibit aggressive ad serving. Lookout only protects against malware that threatens your phone as opposed to adware. "''The intent of this product is to clarify for users the behaviour of applications that display ads,''" said Derek Halliday, senior product manager for security at San Francisco-based Lookout. "''And two, to show users what privacy and information collection apps and their ad networks are doing. We're trying to provide transparency.''"