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Adobe Photoshop is extremely popular. However, popularity is sometimes due to monopoly. This is typically the first advanced image manipulation software taught to students in academia for graphic design, web development, and desktop publishing. Students love the software as it is the only software they know.Adobe Photoshop is extremely popular. Originally this was clearly because nothing else available was nearly as powerful or feature rich. However, popularity is sometimes due to monopoly. This is typically the first advanced image manipulation software taught to students in academia for graphic design, web development, and desktop publishing. Students love the software as it is the only software they know.Although Adobe Photoshop is the market dominate application for image manipulation it is not necessarily the best. Adobe licensing is Draconian as in very strict and overreaching, backed by Adobe's overly aggressive legal civil team some companies are now waking up and avoiding Adobe like the plague. Although Adobe Photoshop is the market dominate application for image manipulation it is not necessarily "''still the best''." Adobe licensing is Draconian as in very strict and overreaching, backed by Adobe's overly aggressive legal civil team some companies are now waking up and avoiding Adobe like the plague having in part to do with the fact that today there exists alternative that are equal or nearly equal to Adobe Photoshop.