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===the true motivation===Why would Mozilla and Google try so hard to push a technology which does little to benefit the end user, and mostly harms network security managers? The real reason probably has everything to do with marketing and advertising* Bypassing DNS based blackholes circumvents advertisement blockers (Ad-Blockers) and data mining tackers.* Centralizing DNS to private company DNS allows them to perform data mining on all Firefox, Chrome, or whatever application users. Now they can easily see where you are going with far less effort because you are allowing it to happen.'''Do they care about your privacy''' and should you believe the pitch that they are doing this all for your benefit? NO. The so called '''benefit is controversial and unproven''' at best while the '''loss of privacy''' to one or a small select few major corporations handling the DNS queries is alarming to say the least. You're much better off keeping your DNS local.