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* Bypassing DNS based blackholes circumvents advertisement blockers (Ad-Blockers) and data mining tackers.* Bypassing DNS based blackholes circumvents advertisement blockers (Ad-Blockers) and data mining trackers.* Centralizing DNS to private company DNS allows them to perform data mining on all Firefox, Chrome, or whatever application users. Now they can easily see where you are going with far less effort because you are allowing it to happen.* Centralizing DNS to their private company allows them to perform data mining on all users of Firefox, Chrome, or whatever application. Now they can easily see where you are going with far less effort because you are allowing it to happen.'''Do they care about your privacy''' and should you believe the pitch that they are doing this all for your benefit? NO. The so called '''benefit is controversial and unproven''' at best while the '''loss of privacy''' to one or a small select few major corporations handling the DNS queries is alarming to say the least. You're much better off keeping your DNS local.'''Do they care about your privacy''' and should you believe the pitch that they are doing this all for your benefit? '''NO'''; (''and that is a big fat NO''). The so called '''benefit is controversial and unproven''' at best while the '''loss of privacy''' to one or a small select few major corporations handling the DNS queries is alarming to say the least. You're much better off keeping your DNS local. Don't let CloudFlare and Google be Big Brother DNS.