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The scam involves an individual or group that will send out thousands of canned message emails to individuals on an email list obtained by various means and hope that a small number of receipients are fooled into thinking it is personalized, targeted, and a legitimate threat. Only a small number, less than one percent of recipients need be fooled for the scam to be profitable.The scam involves an individual or group that will send out thousands of canned message emails to individuals on an email list obtained by various means and hope that a small number of recipients are fooled into thinking it is personalized, targeted, and a legitimate threat. Only a small number, less than one percent of recipients need be fooled for the scam to be profitable.