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== Create Registry Key file) ==If you prefer to create a text file with the registry key entry rather than manually opening regedit.exe and creating the key, you can use the following text: Windows Registry Editor Version 5.00 [HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Windows\Gwx] "DisableGwx"=dword:00000001Just copy and paste into notepad.exe, save as a file ending with the .reg extension (such as gwx.reg) and double click.This can be added to the list of [[Windows Annoyances]] as well as [[PUP]] malware. Microsoft is placing a pop-up advertisement on your computer even though you are using a product you paid money for and should therefore be free of popup ads. Even on a smartphone once you pay for the app you get rewarded by not having to deal with popups. The Microsoft Windows operating system is far more expensive than a smartphone app and yet Microsoft has started a practice of disguising popup advertisements as important security updates to harass you. This is especially troubling as it opens the door to a behavior that, if not challenged, will surely be followed up with more significantly intrusive popups and advertisements. On a business productivity workstation we want neither popups distracting our employees nor invitations for our employees to attempt upgrading their own company workstation. For home computer users it is simply another advertisement to have to click and get out of the way. Home users might also be tempted to disable Windows Update altogether rationalizing that Microsoft might start including more popup advertisements in future updates, which negatively impacts their system security as well as the spread of Internet worms via unpatched systems. This can be added to the list of [[Windows Annoyances]] as well as [[PUP]] malware. Microsoft is placing a pop-up advertisement on your computer even though you are using a product you paid money for and should therefore be free of popup ads. Even on a smartphone once you pay for the app you get rewarded by not having to deal with popups. The Microsoft Windows operating system is far more expensive than a smartphone app and yet Microsoft has started a practice of disguising popup advertisements as important security updates to harass you. This is especially troubling as it opens the door to a behavior that, if not challenged, will surely be followed up with more significantly intrusive popups and advertisements. On a business productivity workstation we want neither popups distracting our employees nor invitations for our employees to attempt upgrading their own company workstation. For home computer users it is simply another advertisement to have to click and get out of the way. Home users might also be tempted to disable Windows Update altogether rationalizing that Microsoft might start including more popup advertisements in future updates, which negatively impacts their system security as well as promoting the spread of Internet worms via unpatched systems. === update: moved to optional updates on Windows 8.1 June, 2015 ===As it was previously under the important updates list, it now appears as an optional update (sometimes).