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Why was MyLife different? Their approach is to combine publicly-available PII and purchased consumer data with misleading language such as "Ainokea may have criminal records," and "Ainokea may have sexual offenses," "Ainokea may have records indicating that they have been evicted from their home," "Ainokea may have lawsuits," etc. * [https://www.bogleheads.org/forum/viewtopic.php?t=273631&start=100 MyLife is a digital reputation extortion racket]