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ATSC 3.0 will also let broadcasters track your viewing habits with the Internet integration component. Tracking information can be used for targeted advertising, just like companies such as Facebook and Google use online. ATSC 3.0 will also let broadcasters track your viewing habits with the Internet integration component. Tracking information can be used for targeted advertising, just like companies such as Facebook and Google use online. Ads specific to your viewing habits, income level and even ethnicity will be used. Conversion of TV broadcast stations in the United States is not being mandated by the FCC as of 2023. The transition to DTV was federally mandated, but the FCC’s approach to ATSC 3.0 is to put the decisions and timeline mostly in the hands of station owners, with some guidance from the commission on protecting traditional digital broadcasts. Conversion of TV broadcast stations in the United States is not being mandated by the FCC as of 2023. The transition to DTV was federally mandated, but the FCC’s approach to ATSC 3.0 is to put the decisions and timeline mostly in the hands of station owners, with some guidance from the commission on protecting traditional digital broadcasts. Stations that switch to NextGen TV will still have to keep broadcasting ATSC 1.0 for five years. In November of 2017, the Federal Communications Commission approved ATSC 3.0 as the next generation of broadcast standard, on a "voluntary, market-driven basis."