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"It should not be used as a synonym for actually or really," writes Paul Brians in "Common Errors in English Usage." "Don’t say of someone that he "literally blew up" unless he swallows a stick of dynamite."Hollywood and television producers attempt to influence culture and social interaction by the introduction of subtle or perhaps subliminal words and messages in media. Consider the television programs "Parks and Recreation" and "The Goldbergs" introducing with great force the indulgence of "literally" a number of times per episode, the common pop culture consumer can't help but to become brainwashed and parrot the popular patois.